Seeing that we are in the middle of the holiday season, I thought I would point out that having different versions of your logo for use during major holidays and other events can really help with brand awareness and building trust in your company image. This is especially true if you run a strictly-online business.

With the growing number of online companies, and the vast number of sites filling up every niche, it is normal for people to be skeptical about placing an order with an unknown company, especially if they are shopping in a niche that is filled by a lot of home based business and garage startups. What better way to convince your vistors that you are not only a live business, but an extremely active one than by having your company logo tailored to whatever major event or holiday happens to be nearest?

Google has done an excellent job of this, (see this link) and you can see some pretty cool animated holiday logos at LogoJeez.com.